SkyTeam’s new Head of Marketing & Sustainability

Evgenia brings more than two decades of strategic, multinational experience in biotech, fintech and medical not-for-profit organizations to SkyTeam, along with strong transformation and sustainability expertise.

She joins the alliance from CCV Group in the Netherlands, where she was Head of Marketing, Communications and Sustainability.

Evgenia will lead a team of 12 and oversee Customer Experience, Sustainability, Loyalty, Business Development and Commercial Partnerships.

Patrick Roux, SkyTeam CEO, said:

“We are delighted to have Evgenia’s energy, enthusiasm, and strategic expertise on board as we work to transform SkyTeam through 2027.

“As we place more focus on greener travel and customer excellence, Evgenia will play a key role in elevating our cocreation efforts with
members and partners to deliver smart, integrated and responsible solutions for airlines and travelers.”

Evgenia says she is eager to apply her vast expertise in change and transition at SkyTeam. She said:

“I am inspired by the passion of the people here at SkyTeam and excited to work in an industry that connects people and cultures across the world.”

“My intention is to be of great service and value to the alliance and our members – and to fully enjoy my new role and the collaboration with so many talented people across the globe!”

Born in Russia, Evgenia has lived and studied around the world and holds a Master’s degree in International Communication Management from De Haagse Hogeschool.