Sharing the inspiration and story behind SkyTeam’s iconic ribbon logo

Hear from designer Alain Doré as he describes the inspiration and creation process behind the ribbon.
Date 26 June 2025

We all know and love the SkyTeam logo – the ribbon, enshrined by a semi-eclipse and the word ‘SkyTeam’.

But how do you create the image of an entirely new airline alliance? How do you represent the union of airlines, cultures, and worldviews?

Alain Doré, the lead designer behind the logo, explains all in our “Behind the Ribbon” video.