New campaign puts SkyTeam Cargo firmly in the spotlight

The alliance is now highlighting the strengths of its extensive network with a new campaign around its tagline, ‘Global shipping made easy’.

The campaign is designed to promote SkyTeam Cargo’s unique product portfolio, which saves customers money – and hassle – through consolidated operations throughout the world.

The campaign includes two advertisements focusing on SkyTeam Cargo’s ‘Sky is the Limit’ concept. Designed to show potential customers that the 12 SkyTeam Cargo members with their extensive network and services can ship anything anywhere, the adverts reveal some of the unusual and unexpected items the alliance expertly transports across countries and continents.

A third advertisement has been created with the tagline, ‘Your Cargo shouldn’t feel out of place’. This aims to demonstrate how customers can avoid nasty shipping surprises thanks to SkyTeam Cargo’s four clearly defined product lines whilst reassuring them that they will enjoy the same ease of doing business – whichever of SkyTeam Cargo’s members handle their shipping needs.

The campaign was launched during the important IATA World Cargo Symposium, which took place last month in Dublin, Ireland.

And SkyTeam Cargo made an equally prominent impression during the CNS Partnership Conference in Florida, USA in August – the first global in-person Cargo event since the beginning of the global pandemic.

SkyTeam Cargo was proud to show its support by being platinum sponsor, also extending its thanks to members and their customers by hosting the conference’s golf tournament.

With the industry moving at a fast pace, e-commerce growing exponentially and quickly-changing government restrictions around travel, the conference was a timely opportunity for people to get together and discuss the challenges and opportunities ahead.

“It’s clear that air cargo is vital to the global economy. For airlines it showed its importance to its bottom-line while they could continue flying – even with low or zero passengers but will full belly-holds.  Aside from full freight operators, airlines started to load PPE materials in the passenger cabin and showed their importance as being a vital component in transporting vaccines around the world,” said Nico van der Linden, VP SkyTeam Cargo.

“Before the pandemic some airlines might have considered air cargo to be less important than their passenger operations. However, COVID has demonstrated that air cargo is a crucial asset and, in many cases, has even helped airlines to survive the dramatic drop in revenue as passenger traffic disappeared.”

With the pandemic reinforcing the need for additional efficiencies, such as automation and digitalization to reduce costs and facilitate better and faster customer interfacing, SkyTeam Cargo is now helping push towards new developments that will help industry initiatives like Modernizing Cargo Distribution.